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Promotional Gifts and Incentives |
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Incentives and premiums, business gifts and promotional merchandise are very powerful products. They can say a lot about you and help bond relationships with not only clients but staff too. Sourcing the right gift and targeting it to your audience could be a problem within itself simply because the gift is a message from you and it is important to get the right message across. If the promotional merchandise is destined for a drawer, or worse still the bin, the campaign loses its oomph - and maybe a client. I searched Google for ' Branded Give-Aways ' and found Propaganda in London at number one rank. They provide a complete range of promotional items. Some clients and staff may deserve something very exclusive, a bottle of fine Champagne or rare malt whiskey ( maybe with your label ), an excellent choice but how long will it last? - add some nice glasses, tastefully engraved and you extend the life of your gift. Clearly not everybody will receive such a gift and quality branded give-aways are the best choice. Consider what most companies give-away and look again for something a little different. |
 Picture Courtesy of Sweet Concepts Ltd |
Branded give-aways may at first appear to hold more retention value than unbranded items, but it is your brand you need to emphasize not the manufacturer. To avoid being upstaged by a manufacturer's brand name look for merchandise that will display your name or brand prominently. Propaganda specifically choose products that lend themselves to becoming an incentive or business gift. Having said that, you may not wish to hide an exclusive brand name but it is still ultimately important to remind the recipient of you. Don't be shy when giving corporate gifts! |
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Corporate gifts are a great way of saying 'Thank You' and certainly not just for Christmas. We need to attract new business and often tractional methods such as letter of introduction and cold calling don't have the same impact as a small token business gift. We need to think 'out of the box' and not focus upon an office environment - unless you are promoting a business service for example. If you are launching a website, your promotional merchandise would be useful in an around a workstation at home or in the office. |
| If you are selling a product, think about the buyer's profile. If it is a female, would you give a beer tankard or an engraved glass Latte cup? Confectionery also is worth looking at.Sweet Concepts Ltd provide a vast range of promotional sweets to cover almost every budget. Because nothing in life is so simple, and it is almost impossible to pin down one particular profile unless the product is marketed purely and exclusively to a specific profile, it is worth discussing your campaign with a company such as Propaganda - A professional supplier cannot advertise every single product in one catalogue and their expertise is worth tapping. Talk about your ideas with a dedicated account project manager. |
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If your company has a special occasion coming up - share it! It adds weight to reasons why clients should deal with you, stability and reputation for example. Launching a new product can be that much more successful with cost effective incentives and gifts. Staff are motivated by rewards, nice premiums and incentives will help boost your sales figures.
Training courses, Conferences, Meetings, Exhibitions, AGM and any event which is a meeting of minds should always be backed up with promotional material to help remind delegates of the occasion. Propaganda ensure each individual client is cared for by a designated Account Manager. Your designated Account Manager and their Administrative staff are available at all times to deal with any enquiries you may have about an existing, pending or planned order / campaign. Their sourcing department continually scours the globe for the latest promotional Innovations, giving you exclusive access to promotional products from around the world. The sourcing team can also help find specific products or ideas from around the world that will ensure that your promotional / marketing work is totally unique. For Virtual Samples - Simply e-mail your logo to studio@propa.net stating which product you would like to see personalised and they will e-mail you your virtual sample. For Promotional Inspiration - Let Propaganda know about your ideas or thoughts for your next promotion - they will then produce a presentation detailing various promotional options and ideas available to you. Remember as a client, your account will be held in the strictest of confidence, ensuring that ONLY YOU benefit from Propaganda promotional ideas
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Contact Information Symal House Tel: 0208 200 1000 |
News Release By Peter Yexley Telephone 01707 646457
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