The Granary
Redwell Wood Farm
Ridge
Hertfordshire
EN6 3NA
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In
the early 1990's Peter became a director of a British plc and by
1995 began to explore and experiment with the new internet industry.
He could foresee the impact that the internet would have on the
commercial world and the power it will gain when the population
was ready for such a new and very confusing system of information
exchange.
That
dim and distance past was a challenging time for anyone in the internet
industry, Peter Yexley and a few others were Internet Pioneers and
no matter how excited, enthusiastic and ambitious they were, few
listened - the world was not ready for the world wide web.
Modems
were slow, sites were painfully slower and left a lot to be desired
in terms of design, structure and navigation. The DOT COM era was
a mere flicker away. By 1996 Peter Yexley saw the emergence of website
wizards the inevitable instant website designers.
He likened
it to the Californian Gold Rush of 150 years ago, he didn't want
to be a miner, a gold digger or any other form of prospector. This
wasn't a case of being afraid of hard work, but rather a case of
providing the tools, facilities and all important back-up, all of
which were totally necessary to each and every gold digger... and
did those gold diggers arrive?, accompanied by the cowboys! Peter
Yexley set up his stall and provided the back-up, experience and
facilities.
Domain
names were expensive and free ones were long and stupid, search
engines were few and quite easy to get listed. Everyone took advantage
of the magic tricks, blinking text, spinning globes, gory backgrounds
and really bad graphics - the bad taste websites arrived!
Still resisting the
urge to join the ranks of website designers, Peter could see
another level, born from those unfortunate casualties of the
cowboys and gold diggers. He started The Web Doctor. www.the-web-doctor.co.uk
okay you can call it 'ambulance chasing' but someone had to
do it ! The Web Doctor still operates (pardon the pun) even
today seven years later.
The idea
behind The Web Doctor was that in many cases businesses still could
not see this powerful marketing opportunity but accepted that they
needed a website because the media and government kept telling them
so.. From this fell three types of victim, those who paid massive
amounts of money and got very amateur websites, those that paid
very little for amateurs to create websites, and those that chose
the DIY method.
By this
time e-commerce was really growing and more and more websites were
being added to the world wide web. Real website designers were common
and Yellow Pages finally added a new section !! (That was a breakthrough
- and a battle Peter Yexley fought!!!)
The Web
Doctor was making websites better, Peter added hosting to his business
and began providing low cost domains. It was excellent for those
who were paying far too much for their websites and receiving little
or no service. Many cowboys were leaving the wild west internet
frontier to sell other new trends and leaving even more casualties
- The Web Doctor was busy.
Peter Yexley added www.UKHQ.com
to his business, this was to be the hub of his internet marketing
business. Real marketing experts don't sit on their backsides,
and real pioneers like Peter Yexley forge new avenues constantly
moving forward. Peter also operates www.puremarketing.co.uk,
www.thewordis.com,
www.bywordofmouse.co.uk,
www.internetmarketinguk.com,
www.internetmarketingexperts,
www.searchengineexperts.co.uk,
and his portfolio grows.
