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Schoolwear Sales Business Opporunity

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Making Money is Playground Stuff.

Cashing in on School Uniform Franchises.

S'coolWear For Less - the UK schoolwear business opportunity
Picture Courtesy of S'coolWear for Less

There are two … maybe three sure-fire businesses, the first is selling elastic bands to Royal Mail but I understand that contract is tied up. The second is to become an undertaker, not everyone's ideal business opportunity but the third and I feel the best … start a business selling schoolwear.

Let's take a look at the reality; students and pupils grow, by their very nature, they are messy creatures and are very destructive when it comes to school uniforms. Schoolwear is practically a disposable commodity and needs frequent replacement. Can you hear the tills ringing?

 


There are a lot of politics about the selling of school uniforms, indeed DfES (Department for Education & Skills) have guidelines that say "school governing bodies are expected to give high priority to cost considerations." - This alone is great ammunition if certain schools insist on a specific uniform from expensive suppliers although many schools have adopted a uniform policy based upon low-maintenance casual tops such as sweatshirts, polo shirts and fleeces in basic colours and easily embroidered for identification purposes.


The perfect school uniform supplies business would be able to partner with their local schools and provide branded schoolwear at affordable prices. Be mindful that some parents struggle to pay for expensive school uniforms and are not aware of alternative cheaper schoolwear suppliers.

You might have never of heard of 'The schools costs campaign coalition'; but you would certainly have heard of Barnardo's, Child Poverty Action Group, Citizens Advice, End Child Poverty, the Family Welfare Association, One Parent Families, NUT and Save the Children …this powerful group is urging the Government to enforce its own guidance which state that 'No school uniform should be so expensive as to leave pupils or their families feeling socially excluded'. The situation is getting worse for families who struggle to afford school uniforms as fewer and fewer local authorities are providing uniform grants.

The school costs campaign coalition is specifically recommending that:

· Local authority scrutiny committees should check the impact of school costs on families and review what support is available.
· School governing bodies should ensure that their school uniform is kept simple, and is available from more than one outlet.
· DfES should produce a model charging policy for schools outlining good practice.
· OFSTED and schools should ensure that school policies promote the inclusion of children from low-income families.
· The Government should consider placing a statutory duty on local authorities to provide school uniform grants for children from low-income families. Central government should make funds available to enable local authorities to provide grants.

Even the OFT (Office of fair trading) is investigating whether school uniform policies have a detrimental effect on low-income families,. This investigation is a result of receiving complaints from parents about the high prices and poor quality school uniforms.

Okay, in fairness to high street school uniform retailers, they have High Street business rates and expensive overheads - but what if you had a business selling branded quality discount schoolwear without these tough profit-zapping overheads? … can you hear the tills ringing?

Citizens Advice Chief Executive David Harker said: "Until all school uniform policies change to allow parents to buy cheaper uniforms, low-income families will still feel the burden of high uniform costs. No child's education should be damaged by their inability to afford specific uniforms, or the many other costs such as trips that parents incur. The DfES needs to tackle those schools which are ignoring the Government's guidelines on making uniform affordable and look at providing more help for those on a low-income."

If you could take your branded quality discounted schoolwear to their homes, so they can buy at low cost in privacy and comfort … can you hear the tills ringing? Imagine having an online shop, open 24 hours per day taking orders for you!

The Family Welfare Association, is a charity that provides school uniform grants, FWA has seen a year on year increase in the number of parents applying to them for help. Last year it gave out almost £50,000 in school uniform grants, which, at an average of £173 per child, was nearly four times the average grant awarded by Local Authorities. Barclaycard funded this through its Horizons project.

If you had a schoolwear supplies franchise and could provide prospective customers with not only schoolwear for less, but sources for cash grants to buy school uniforms from you … would you take that schoolwear business opportunity seriously?
Helen Dent, Chief Executive of the Family Welfare Association said:
"Expensive school uniforms cause worry for parents in low-income families and can leave their children feeling isolated and the target of bullies. FWA is receiving more requests for help every year from families who simply can't meet the costs of sending their child to school. Schools must respond by dropping 'designer' items from their uniform policies in favour of clothing that can be purchased from a range of retailers."

If ever there was a perfect opportunity to embark upon an ethical UK schoolwear franchise opportunity - this has to be it!

One Parent Families Chief Executive Chris Pond said:
"Our 'free' school system in practice still levies charges on even the lowest-income parents. Many lone parents worry from one term to another about how they will afford the next school uniform and hate having to tell their child that they cannot afford an extra-curricular activity. The DfES must ensure that its guidelines on uniform costs are widely applied in order to reduce the risk of children being marginalised in school - including sometimes ridicule and bullying - simply because their parents are on a low income."

I am not for one minute suggesting that this schoolwear business opportunity should be based on selling poor quality seconds at charity prices, as a business model it wouldn't work, and wouldn't help poorer families. Selling branded quality schoolwear with recognised labels at realistic prices would help.

Top quality brand names such as Fruit of the Loom Sweatshirts, Blue Max Fleeces, Jerzees Schoolwear Range and Regatta outdoor range at discount prices are a perfect example of high quality low cost schoolwear.

If you are looking for a UK business opportunity and feel that schoolwear sales isn't what you had in mind, do you know a mum with children at school? That's not a sexist remark; mums are natural networkers with ready-made connections to the school itself and with parents of students - the real customer base. There is also a fair share of dads and carers with the same connections, as well as governors and PTA members. Despite the fact that it is an excellent cash generating business, it isn't a nine till five job, far from it.

Some parents have the luxury of meeting up for a coffee and chat after the school run, a ready-made audience providing the perfect platform to market schoolwear. Others may prefer to pop around to individual homes with a choice of schoolwear, not forgetting that siblings may go to different schools and need different schoolwear.

Schoolwear marketing possibilities are massive and certainly flexible. Let's look at the money.

Norwich Union's School Sums' index, (16th August 2006), shows that the total UK parents need to shell out an average of £1300 per child per year on every-day costs of going to school - that is £200 more than over the last four years.
Look at that figure again, £1300 - that means parents can realistically expect to spend an average of £14,000 per child for school-related costs from age five to sixteen. …Now can you hear the tills ringing? Would you like a share of the discount schoolwear market?


 

 

 

www.thewordis.com

News Release By

Peter Yexley
Hertfordshire Internet
The Granary,
Redwell Wood Farm, Ridge,
Herts, EN6 3NA

Telephone 01707 646457
Fax: 01707 646475
Email.mail@ukhq.com

 

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