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Making Money is Playground Stuff.Cashing in on School Uniform Franchises. |
Citizens Advice
Chief Executive David Harker said: "Until all school uniform
policies change to allow parents to buy cheaper uniforms, low-income
families will still feel the burden of high uniform costs. No child's
education should be damaged by their inability to afford specific uniforms,
or the many other costs such as trips that parents incur. The DfES needs
to tackle those schools which are ignoring the Government's guidelines
on making uniform affordable and look at providing more help for those
on a low-income."
If you could take your branded quality discounted schoolwear to their homes, so they can buy at low cost in privacy and comfort can you hear the tills ringing? Imagine having an online shop, open 24 hours per day taking orders for you! The Family Welfare Association, is a charity that provides school uniform grants, FWA has seen a year on year increase in the number of parents applying to them for help. Last year it gave out almost £50,000 in school uniform grants, which, at an average of £173 per child, was nearly four times the average grant awarded by Local Authorities. Barclaycard funded this through its Horizons project. If you had a schoolwear supplies franchise and could provide prospective customers with not only schoolwear for less, but sources for cash grants to buy school uniforms from you would you take that schoolwear business opportunity seriously? Helen Dent, Chief Executive of the Family Welfare Association said: "Expensive school uniforms cause worry for parents in low-income families and can leave their children feeling isolated and the target of bullies. FWA is receiving more requests for help every year from families who simply can't meet the costs of sending their child to school. Schools must respond by dropping 'designer' items from their uniform policies in favour of clothing that can be purchased from a range of retailers." If ever there was a perfect opportunity to embark upon an ethical UK schoolwear franchise opportunity - this has to be it! One Parent Families Chief Executive Chris Pond said: "Our 'free' school system in practice still levies charges on even the lowest-income parents. Many lone parents worry from one term to another about how they will afford the next school uniform and hate having to tell their child that they cannot afford an extra-curricular activity. The DfES must ensure that its guidelines on uniform costs are widely applied in order to reduce the risk of children being marginalised in school - including sometimes ridicule and bullying - simply because their parents are on a low income." I am not for one minute suggesting that this schoolwear business opportunity should be based on selling poor quality seconds at charity prices, as a business model it wouldn't work, and wouldn't help poorer families. Selling branded quality schoolwear with recognised labels at realistic prices would help. Top quality brand names such as Fruit of the Loom Sweatshirts, Blue Max Fleeces, Jerzees Schoolwear Range and Regatta outdoor range at discount prices are a perfect example of high quality low cost schoolwear. If you are looking for a UK business opportunity and feel that schoolwear sales isn't what you had in mind, do you know a mum with children at school? That's not a sexist remark; mums are natural networkers with ready-made connections to the school itself and with parents of students - the real customer base. There is also a fair share of dads and carers with the same connections, as well as governors and PTA members. Despite the fact that it is an excellent cash generating business, it isn't a nine till five job, far from it. Some parents have the luxury of meeting up for a coffee and chat after the school run, a ready-made audience providing the perfect platform to market schoolwear. Others may prefer to pop around to individual homes with a choice of schoolwear, not forgetting that siblings may go to different schools and need different schoolwear. Schoolwear marketing possibilities are massive and certainly flexible. Let's look at the money. Norwich Union's School Sums' index, (16th August 2006), shows that the total UK parents need to shell out an average of £1300 per child per year on every-day costs of going to school - that is £200 more than over the last four years. Look at that figure again, £1300 - that means parents can realistically expect to spend an average of £14,000 per child for school-related costs from age five to sixteen. Now can you hear the tills ringing? Would you like a share of the discount schoolwear market?
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News Release By Peter Yexley Telephone 01707 646457
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