A Quick Word

Viral Marketing

The internet is a very powerful marketing tool, sadly millions of website owners are disappointed by the results they are obtaining from the worldwide web. Much is based on poor search engine ranking.

Search Engines don't just rely upon you submitting your site and much can be done to assist in increasing your rankings.

Viral Marketing is, as the term suggests a marketing campaign which is viral - it gets passed on. Take a look at www.clickonjokes.co.uk for a good example of viral marketing.

Here's how it works:

Clickonjokes have a big archive on almost every topic so you can select any type. Each page has a few jokes and you can email that joke to a few friends. Imagine your banner on the email.

Let's say you send it to 20 friends and ask them to send it to their friends - many already have their regular list for funny emails and some have 50 or more on their list.

Your 20 could propagate say 300 if everyone average 15. If those 300 individuals average 300 it doesn't take long for you to propagate hundreds of thousands of banner links all pointing to your site! That is viral marketing.